About us

Hi, I'm Sara, founder of Noelle & Co.

A few years ago, I was decorating my daughter Noelle's room and searching for beautiful artwork to hang on her walls. I spent hours browsing online, but I kept running into the same problem. I couldn't find prints that felt quite right.

Some were too bright, some too busy, and others simply didn't have the soft, timeless feel I was looking for. So I decided to create my own.

I started sketching gentle animal illustrations inspired by childhood, imagination and the Scandinavian minimalist style I love. At first, the designs were only meant for Noelle's room. I had a local print shop produce a few posters, framed them, and hung them on her walls.

Soon friends and family started asking where I had bought them. When I told them I had designed them myself, they wanted copies for their own children. What began as a personal project quickly grew into something much bigger.

That's how Noelle & Co was born.

Today, Noelle & Co is dedicated to creating beautiful, thoughtfully designed artwork for nurseries, children's bedrooms and family spaces. Every design is created with the same goal I had from the beginning: to bring warmth, imagination and a touch of magic into a child's world.

Thank you for being here and for supporting my little dream.

With love,

Sara
Founder of Noelle & Co